Moors Partners with TRSA Certification Programs

Long-time executive Rudi Moors recently created Beyond Washing LLC, Greenville, NC. The strategic services consultancy will manage the certification auditors and process through a partnership with TRSA and its certification initiatives, according to a news release.

The auditors verify that plants meet established Hygienically Clean and Clean Green standards. “TRSA is looking forward to applying Rudi’s experience and expertise toward continuously improving and expanding its certification programs,” said Joseph Ricci, TRSA president and CEO.

Moors most recently was North America’s ambassador for European hygiene solutions provider Christeyns, and he has served in many top management capacities over the years. Shortly after beginning his career in 1992, he joined Henkel-Ecolab in Europe as a territory manager at the start of a 16-year stint with the company. Following subsequent promotions with international sales and division manager positions, he left the company in 2008 to become the marketing director of laundry technology at Belgium-based Christeyns.

Three years later, Moors was named president of Christeyns USA. Tasked with establishing headquarters south of Boston, he built the company’s business by introducing innovative chemical wash solutions and concepts, precise dosing equipment, water re-use concepts and wash-aisle information systems. He also was active with several acquisitions and instrumental in the negotiations that led to a merger with UNX Industries in 2022.

“Beyond Washing is designed to help operators improve their operations, apply best practices and the best available technology, and focus on specific KPIs,” Moors said. “I want to give back to the industry that gave me so much, with strategies that can help shape someone’s future while saving them money and improving their ROI.”

Moors also will provide expert advice to commercial and industrial laundries to help optimize plant operations, with his main focus on the wash aisle and utilities.

Moors can be reached via email at